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Spotlight Article

National Geographic Kids Comes to Azerbaijan

Azerbaijan America Alliance
January 12, 2015

Young readers in Azerbaijan received the first local language addition of “National Geographic Kids” on January 8, 2015. Garant Media Holding signed an agreement to release the magazine in Azerbaijan in Washington, DC on November 12, 2014 following the success of the Azerbaijan local language edition of National Geographic Magazine launch on the 1st of September. Since 1975 National Geographic Kids has been delighting readers aged six to fourteen in the United States, and is now published in sixteen countries.

The magazine features content and images about the natural world and scientific innovation. National Geographic aims to spread geographic literacy and environmental understanding. Environmental literacy is particularly important in a country like Azerbaijan.  Azerbaijan contains nine of the world’s eleven climate zones in its boarders, and is home to incredible biodiversity including the endangered snow-leopard.

National Geogrpahic Kids Azerbaijan First Cover

Source: Garant Media Holdings

Across the Middle East and Asia there are fewer than 1,000 Leopards while on the boarder between Iran and Azerbaijan there are only 25, according to the International Union for Conservation of Nature (IUCN

Luckily, the Ministry of Ecology and Natural Resources in Azerbaijan developed a new National Plan of Action in cooperation with the World Wildlife Fund. Azerbaijan has expanded the protected area for Leopards twice and increased monitoring of food supplies and safe corridors. In 2013, two adult male leopards were captured on film in Zangazur National Park and Hirkan National Park. These efforts are a part of the “Big Five” program initiated by Leyla Aliyeva, President of the Heydar Aliyev Foundation, to protect bears, wolves, gazelles, eagles, and leopards in Azerbaijan.

In addition to being listed on the “Red List” of endangered animals by the International Union for Conservation of Nature, Azerbaijan has included them in their own “Red Book.”

These efforts will ensure that the youth of Azerbaijan, who now can enjoy an education in the importance of conservation through National Geographic Kids, will not see the extinction of these animals in their lifetime. Azerbaijan shares the values that National Geographic has stood for since 1975, and National Geographic Kids will help Azerbaijan pass these values on to the next generation. 

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